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Who Cares? Government Version
Customer Service Training Video Program


"Customer service just isn’t what it used to be." That statement can’t be supported with statistics but not many people would argue it. The GOOD news is that organizations offering EXCELLENT customer service now have a greater competitive advantage than ever before!

Who Cares? can play a critical role in giving your organization just such an advantage! We’ve identified and illustrated the four simple but critical cornerstones of excellent customer service:

  • Greet the customer
  • Respect the customer
  • Listen to the customer
  • Really help the customer!

In reality, most customer service representatives really do care. But they often neglect, or fail to remember those basic behaviors that send that caring message to your clients. It’s also too easy for them to forget the important role they play in your organization’s success. Who Cares? provides both the information and inspiration your staff needs to provide winning customer service.

Video Synopsis: An engaging host provides narration between a wide variety of realistic and thought-provoking customer service scenes. The viewer is reminded to put themselves in the customer’s shoes as “wrong way” and “right way” service examples are provided. Retail, hospitality, food service, banking and government settings along with man-on-the-street commentaries provide an informative and fast-paced training experience.

Who Cares? We do! And so do you!

Program Contents

  • VHS or DVD
  • Comprehensive Leader's Guide
  • PowerPoint Presentation on CD-ROM
  • Who Cares? Handbook

Length: 21 minutes


Who Cares?

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PURCHASE VHS: $895

PURCHASE DVD: $945

RENT VHS: $195

RENT DVD: $225


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