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The 5 Waves of Trust
Training Video Program


The ability to build trust is a key competency for leaders today. Great leaders don't dictate, they influence. And influence comes from a leader's ability to engender credibility and inspire people to both believe them and believe in them. Produced by FranklinCovey, the videos on this DVD create trustworthy leaders for whom team members readily volunteer their best efforts.

The 5 Waves of Trust is a power-packed DVD containing eight separate video segments. The series is based on the premise that there are various layers of trust to which today's leaders must be attuned: Self Trust, Relationship Trust, Organizational Trust, Market Trust and Societal Trust. Each of the videos is designed to build awareness and spark discussion in one or more of these areas.

Making The Case for Trust:

The Speed of Trust – Explains how trust ("the one thing that affects everything") can yield great dividends within organizations once people recognize its power and economic impact. (5:26)

The High Cost of Low Trust – Explores the escalating costs caused by low trust in our organizations and society. (1:02)

Wave One ~ Self Trust:

Depicts the four core qualities inherent in all trustworthy people (integrity, intent, capabilities and competency). Real-life examples from the world of professional tennis and an operating room in Perth, Australia are shown. (6:26)

Wave Two ~ Relationship Trust:

A personal story from Stephen M.R. Covey about leading the merger of two companies and how the experience taught him to consistently live the "13 Behaviors of High Trust". (4:08)

Race to the Pole – A thought-provoking documentary on the 1911 race to claim the South Pole. Viewers see a comparison of two experienced explorers-how each prepared for the trek, how they led their teams, and how each leader's personal credibility affected the perilous journey. (10:58)

Wave Three ~ Organizational Trust:

A fascinating story of how a hospital surgical team vastly improved their processes and success rates by training with a Ferrari pit-crew team. (5:50)

Wave Four ~ Market Trust:

Brand loyalty (and, increasingly, employee recruitment efforts) are dependent on an organization's reputation. Watch how one company, Johnson & Johnson, dealt with the problem of restoring trust when faced with a catastrophe. (5:10)

Wave Five ~ Societal Trust:

Shows how Indian entrepreneur Harish Hande gave back to society by building a business enterprise that not only generates income but also benefits rural Indians and the environment. (3:50)

As a bonus, The 5 Waves of Trust DVD also contains a "tonesetter" video which you can show onscreen during breaks. The Tonesetter features a countdown clock, music and quotes related to the topic of trust.

Program Contents:

  • Chaptered DVD
  • 24 page Discussion Guide, as a PDF on the disc, with suggestions on how to use the videos together or independently
  • Reproducible participant worksheets

Running Time: See individual times above



The 5 Waves of Trust

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